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Digital Marketing Blog

We are here to provide comprehensive and up-to-date information on the latest trends, best practices, and techniques in digital marketing, automation, AI,  web design, and web development.  

Whether you are a business owner, marketer, web designer, or developer, we hope you find the information full of valuable insights and resources to stay informed.    

Inside the Success of Barbie’s 2023 Viral Marketing Campaign

Did you know Barbie got over 9 billion social media impressions before the movie came out? That’s more buzz than most movies get in their whole run. The 2023 Barbie campaign didn’t just sell tickets—it started a global movement. It made pink the color of...

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Modern Advertising

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    Best Practices in Email Marketing

    Email Marketing Best Practices for 2025

    As we step into 2025, email marketing is changing fast. It’s key to keep up with the newest ways to market through email. Interactive emails can boost engagement and keep people interested, helping your business grow1. We’ll explore the latest in email marketing, covering trends and practical tips to improve

    Social Media for Brand Awareness

    How to Use Social Media to Boost Brand Awareness

    Is your brand getting lost in the digital noise? Standing out online can be tough. But, the secret to boosting your brand awareness is easy to find. Social media has changed how businesses reach their audience. With over 4 billion users, it’s a goldmine for brand visibility. Yet, many struggle

    Female holding phone with search screen - what is SEO search engine optimization

    What is SEO and Why Does Your Business Need It?

    Did you know that 75% of users never look beyond the first page of search results1? This fact shows how vital Search Engine Optimization (SEO) is for businesses. SEO is more than just a term; it’s a set of techniques that boosts your online presence and brings more visitors to

    Marketing Automation Tools for Small Businesses

    Top Marketing Automation Tools for Small Businesses

    What makes marketing automation tools great for small businesses in Canada? How can we use these tools to grow and succeed in the Canadian market? We aim to guide you through the world of marketing automation tools, focusing on small business marketing and Canada’s needs. This will help you make

    Building an Effective Content Marketing Strategy

    How to Build a Content Marketing Strategy That Converts

    Are you ready to change your content marketing game? Today, making content isn’t enough. You need a plan that actually works. Let’s dive into making a content marketing strategy that grabs your audience’s attention and grows your profits. Content marketing is key in today’s business world. It’s not just about

    Building a Strong Brand Identity

    Building a Brand Identity That Stands Out

    Did you know that 80% of consumers prefer buying from brands that offer personalized experiences1? This fact shows how important brand identity is today. With so many choices, having a unique brand identity is key for success. Creating a brand identity is more than just a logo or slogan. It’s

    Benefits of Marketing Automation for Efficiency

    How Marketing Automation Saves Time and Boosts Efficiency

    Marketing automation uses digital tools to automate marketing tasks, saving time and resources1. Tools like HubSpot, Marketo, AIArkitechs and ActiveCampaign help businesses automate tasks. This lets them focus on strategic tasks, boosting efficiency1. Using these tools, companies can cut down on time spent on repetitive tasks. This lets marketers work

    The Role of a Fractional CMO in Guiding Digital Transformation

    How a Fractional CMO Can Lead Your Business’s Digital Transformation

    Is your business ready to dive into digital transformation but doesn’t know where to start? A fractional CMO could be the answer to unlocking your digital potential. Marketing leadership is more important than ever in today’s digital world. The demand for flexible, high-level expertise, like that of a fractional CMO,

    The Role of a Fractional CMO in Guiding Digital Transformation

    How a Fractional CMO Can Lead Your Business’s Digital Transformation

    Is your business ready to dive into digital transformation but doesn’t know where to start? A fractional CMO could be the answer to unlocking your digital potential. Marketing leadership is more important than ever in today’s digital world. The demand for flexible, high-level expertise, like that of a fractional CMO,

    How Marketing Automation Can Help Build Long-Lasting Customer Relationships

    Building Strong Customer Relationships Through Marketing Automation

    What’s the secret to lasting business success and strong customer ties? Marketing automation is the answer. It lets businesses offer personalized experiences, boost customer happiness, and keep customers coming back. These are key for success and can be done with good marketing and customer care1. Using marketing automation can cut