Patagonia turned purpose into a competitive advantage by building environmental commitments into its products, customer relationships and ownership structure. Its approach shows how stakeholder capitalism, a business approach that considers
Airbnb’s 2014 rebrand changed digital marketing because it moved a booking platform from selling beds and prices to selling a feeling, belonging, and made customers part of the brand. That
Airbnb’s 2014 rebrand changed digital marketing because it moved a booking platform from selling beds and prices to selling a feeling, belonging, and made customers part of the brand. That
Why do 66 percent of companies say their community significantly affects customer retention? A brand community is a group of people united around a brand, its products or its values, who interact with the brand and with each other. An audience only
A small marketing team may need to prepare a campaign for email, social media and its website, all at once. How Generative AI Is Changing Content Marketing matters because customer
Did you know nearly 95% of all purchasing decisions happen in the subconscious mind? This startling fact changes how we view modern advertising. Neuromarketing reveals hidden consumer drivers and helps
Have you wondered whether your advertising budget works as hard as possible for your business? Many Canadian brands struggle to predict which creative assets will engage their audience before campaigns
Ever wondered why a big airline would mock its own customers online? Most companies stick to the safe side. But this airline threw caution to the wind. They chose a
Can a machine truly capture the heart and soul of your brand? We’re seeing a big change in how companies reach out to their customers today. To stay on top
Ever thought if your marketing hits the right people in Canada? Many use old ways that group people by simple traits. But these methods often miss what really drives buying
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