How the Metaverse is Transforming Digital Marketing Strategies
A staggering 82% of Canadian executives think immersive digital environments will change how we engage with customers in the next three years. This isn’t just another tech buzzword—it’s a big change in how brands and consumers meet online. The mix of virtual worlds, augmented reality, and new digital economies opens up big chances for smart […]
SEO Content Strategy: Writing for Both Search Engines and Humans
Did you know that 71% of search traffic clicks happen on Google’s first page1? This fact shows how vital it is to master SEO content strategy today. We’ll learn how to make content that both search engines and humans love. In digital marketing, SEO can make your site more visible in search results2. But, there’s […]
How to Leverage LinkedIn for B2B Marketing Success
A Canadian manufacturing firm once found it hard to reach key decision-makers. They turned to LinkedIn and saw a big change. They shared industry insights and client success stories. This led to a 150% jump in lead inquiries in just one year. LinkedIn has 930 million users worldwide, with 80% in decision-making roles. It’s not […]
How to Build a Content Marketing Strategy That Converts
Are you ready to change your content marketing game? Today, making content isn’t enough. You need a plan that actually works. Let’s dive into making a content marketing strategy that grabs your audience’s attention and grows your profits. Content marketing is key in today’s business world. It’s not just about writing blog posts or posting […]
How Marketing Automation Saves Time and Boosts Efficiency
Marketing automation uses digital tools to automate marketing tasks, saving time and resources1. Tools like HubSpot, Marketo, AIArkitechs and ActiveCampaign help businesses automate tasks. This lets them focus on strategic tasks, boosting efficiency1. Using these tools, companies can cut down on time spent on repetitive tasks. This lets marketers work on strategic initiatives, improving marketing […]
Unlocking the Power of Google Analytics for Smarter Marketing Decisions
As a business owner, making smart decisions based on data is key to success. Google Analytics is a powerful tool that offers insights into how your website performs and how users behave. This helps businesses make informed choices1. With Google Analytics, you can track important actions like purchases and video views to understand user engagement […]
Why Video Marketing is a Must-Have in Your Digital Strategy
Video content rules the digital world. It’s a powerful tool that’s changing how brands connect with people. Let’s explore why video has become crucial for successful digital strategies. Video content strategy is now essential for effective digital campaigns. It captivates audiences and drives engagement like never before. In the U.S., 85% of internet users watch […]
2025 Digital Marketing Trends: What Every Business Needs to Know
The digital world is changing fast. Over 5 billion people use social media globally. TikTok’s use for product info has tripled since 2020. Businesses must adapt quickly to stay relevant. Brands are finding new ways to reach their audience. AI-powered tools and short videos have become a very important part of day-to-day business operations, and keeping up […]
How Social Media Marketing Can Accelerate Your Business Growth
In 2022, social media reached over 4.76 billion users globally. That’s an impressive 59% of the world’s population1. This fact shows the huge potential of social media marketing for businesses. Social media platforms have changed digital marketing. They offer unique ways for brands to connect with their audience. Instagram, YouTube, and Facebook are powerful tools […]
Why Every Growing Business Needs a CMO
A Chief Marketing Officer (CMO) is vital for business growth and success. CEOs believe CMOs drive growth, with 80% supporting this view1. CMOs shape marketing strategy, manage brands, and engage customers effectively. At Digital Arkitechs we think that the role of a CMO in modern business success is pivotal. As the driving force behind a […]
