We are here to provide comprehensive and up-to-date information on the latest trends, best practices, and techniques in digital marketing, automation, AI, web design, and web development.
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Did you know Barbie got over 9 billion social media impressions before the movie came out? That’s more buzz than most movies get in their whole run. The 2023 Barbie campaign didn’t just sell tickets—it started a global movement. It made pink the color of...
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More than 93% of online experiences start with a search engine. But how these platforms work has changed a lot lately. Now, they can understand natural language and context very well. We’re seeing a big change in how we find information online. Search engines don’t just find stuff anymore—they understand
Ever wondered why some websites calm you down while others make you want to act fast? It’s not random. Behind every great website is a plan that uses color psychology to guide how visitors feel and act. When you visit a website, you make a judgment in seconds, before reading
A staggering 82% of Canadian executives think immersive digital environments will change how we engage with customers in the next three years. This isn’t just another tech buzzword—it’s a big change in how brands and consumers meet online. The mix of virtual worlds, augmented reality, and new digital economies opens
Can a well-crafted brand identity really make or break a startup’s success in today’s competitive Canadian market? We know that a strong brand foundation is key for startups. It helps them stand out and make a lasting impression. A good brand strategy can turn businesses around with new digital solutions.
Is your business ready for a big change in how we talk to customers? Digital tools are getting smarter fast, and customer engagement is on the verge of a big change. The next few years will change how Canadian companies use technology to connect with people. Today, automated systems do
Did you know that 88% of online consumers are less likely to return to a site after a poor user experience? The way visitors move through your digital space is crucial. If they can’t find what they need in 10 seconds, nearly 50% will leave. The key to good user
Ever crafted what you thought was the perfect message, only to see dismal open rates? You’re not alone. Today’s digital world is crowded, with the average person getting over 120 messages a day. Research shows that 47% of recipients decide to open a message based on the subject line. Even
Did you know that 71% of consumers are more likely to recommend a brand with a positive social media presence? This shows how big of a role social proof plays in what we choose to buy and support. In our online world, user-generated content and trust signals are key to
Did you know that 71% of search traffic clicks happen on Google’s first page? This fact shows why it’s key to balance technical SEO with storytelling. Businesses need to shine online more than ever. The digital marketing world is now a $80 billion industry. Success comes from knowing algorithms and
A huge 70% of Canadian consumers changed their shopping habits for good during the pandemic. Digital shopping jumped forward by five years in just eight weeks. This big change turned a temporary fix into a lasting change in how we shop. When stores closed and we all had to stay
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