What makes people become passionate brand fans who voluntarily share your product with millions? We’re diving into the story of Spotify Wrapped, a top digital marketing case study. This campaign
What if we told you that 95 percent of your customers’ purchasing decisions happen before they even realize they’ve made a choice? Traditional marketing methods like surveys and focus groups
Are you tired of having a large following that doesn’t engage with your brand? Can a high follower count truly measure success in the digital landscape? A big following is
What happens when you replace one of the world’s most recognizable logos with 150 ordinary first names? In 2011, Coca-Cola Australia took that bold risk. They launched “Project Connect,” removing
On January 22, 1984, a historic moment happened during Super Bowl XVIII. 96 million viewers saw Apple’s “1984” commercial. Directed by Ridley Scott, it introduced the Macintosh computer in a
The way we engage with customers has changed. Today, 81% of customers worldwide expect businesses to help the environment. Also, 73% are willing to change their shopping habits to protect
What if your most powerful marketing asset has been right in front of you all along? A surprising fact is that 60% of consumers trust what individuals say about a
Did you know that interactive content generates twice the engagement of static content? This powerful approach transforms how businesses connect with audiences. Traditional one-way communication no longer suffices. Today’s consumers
What if your most celebrated marketing campaign isn’t actually driving the conversions you think it is? Many businesses celebrate their flashy social media ads or viral content, but they’re often
Imagine spending just $7 on ads and making $127,492 in revenue. This is real, not just a dream. We’ve helped Canadian businesses do this with smart paid social media ads.
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