Tesla spent $0 on traditional advertising in 2022 and became the world’s most valuable car company. This method goes against what most marketers think it takes to build a brand.
Can a single campaign turn a dying brand into a cultural phenomenon that takes over social media and boosts sales overnight? The Old Spice campaign did just that. It showed
Did you know Barbie got over 9 billion social media impressions before the movie came out? That’s more buzz than most movies get in their whole run. The 2023 Barbie
What happens when you replace one of the world’s most recognizable logos with 150 ordinary first names? In 2011, Coca-Cola Australia took that bold risk. They launched “Project Connect,” removing
On January 22, 1984, a historic moment happened during Super Bowl XVIII. 96 million viewers saw Apple’s “1984” commercial. Directed by Ridley Scott, it introduced the Macintosh computer in a
Did you know that 91% of Canadian businesses abandon their search engine optimization efforts within the first six months? This staggering statistic reveals a troubling pattern across our digital landscape.
Why do some websites turn visitors into customers easily, while others struggle? The secret is that successful sites don’t just attract visitors. They guide them naturally toward meaningful actions. Turning
What if your website isn’t ready for mobile users? Most web traffic now comes from mobile devices. This makes mobile optimization key for user experience and search rankings. We see
What makes a website successful? How can we make it better to engage users and boost business results? We think user experience optimization is key. It’s where we can really
A whopping 5.18 billion people use the internet worldwide. That’s 64.6% of the global population! This fact shows how crucial web design is for digital marketing success. A well-crafted website
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