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Sales and Marketing Alignment: The Key to Accelerated Business Growth

The Importance of Aligning Sales and Marketing Efforts

Sales-marketing alignment is vital for success in today’s fast-paced business world. Picture your sales and marketing teams as twin engines powering your company’s growth. When they work together, your business can reach new heights. “Smarketing” has replaced the concept of integrated marketing communications. This approach breaks down departmental silos and encourages teamwork. It drives revenue […]