Digital Marketing, Uncategorized

TikTok for Businesses: How to Use It to Reach Your Target Audience

Carolina McCulloch
July 22, 2025

Carolina McCulloch
July 22, 2025

Table of Contents

Is your business missing out on a billion potential customers? TikTok’s explosive growth makes it a question worth asking: can your brand afford to ignore this powerhouse platform?

TikTok has changed social media marketing, offering unique chances for brand awareness and sales. It has over 150 million monthly active users in the U.S. alone. This makes it a goldmine for businesses looking to connect with younger people.

The platform’s appeal is in its authenticity and engagement. A huge 56% of users feel closer to brands that share real, human content on TikTok. This is a perfect setting for businesses to show their personality and products.

TikTok’s impact on buying decisions is big. 55% of users find new brands and products here, and 33% buy something based on TikTok content. These numbers show the platform’s power for driving sales and growing brands.

For businesses, TikTok is a level playing field. With 50% of top brands missing out, there’s plenty of room for smaller businesses to grab attention. This is a unique chance to stand out and make a lasting impression.

In this guide, we’ll show you how to use TikTok for your business. We’ll cover understanding the platform’s demographics to creating engaging content. We’ll give you strategies to boost your brand’s presence and connect with your audience effectively.

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Key Takeaways

TikTok boasts 1 billion monthly active users worldwide
30% of Gen Z users rely on TikTok for product research
Authentic, unfiltered content resonates with TikTok users
TikTok significantly influences purchasing decisions
The platform offers unique opportunities for brand visibility
Smaller businesses can compete effectively on TikTok
Understanding TikTok’s algorithm is crucial for success

Understanding TikTok's Business Potential

TikTok has become a major player in social media, offering great chances for businesses to reach their audience. It has over 1 billion active users worldwide. This makes it a huge platform for marketing.

Platform Demographics and User Behavior

TikTok attracts users of all ages, especially the young. About 70% of 18-19-year-olds and 50% of 20-39-year-olds use TikTok. People spend about 52 minutes a day watching short videos on the app.

Why TikTok Matters for Brand Growth

TikTok marketing for businesses is a highly effective way to engage with a wider audience and build brand awareness.

TikTok’s algorithm helps users find new content, making it easier for brands to reach more people. A big 71.2% of users say they shop after seeing products on TikTok. This makes it a great place for targeted ads and brand exposure.

Current TikTok Statistics and Market Reach

TikTok’s growth has been fast, hitting 1 billion users in just four years. It’s the first non-game app to make $10 billion in spending. With over 7 million businesses using it for marketing, TikTok is key for many companies.

The ROI on TikTok is high. For example, Goodcall cut its customer cost by over 96% with TikTok marketing. With more people using TikTok and more purchases expected, it’s a great chance for businesses to connect with their audience.

TikTok Marketing for Businesses

TikTok for Business offers companies a dynamic way to reach and engage with their audience. It’s expected to hit 1.5 billion users by 2023, making it a great place for brands to get seen. People spend about 52 minutes a day on TikTok, watching lots of videos.

For TikTok marketing to work, businesses need to make real, engaging videos. The app loves content that’s creative and hits the mark with users. Brands that get this right see a 79% boost in user interest.

Keeping up with TikTok trends is key. Branded hashtag challenges can bring in a 2.5X return on ad spend. These challenges get people involved and make your brand more visible. Netflix’s #WhatsYourPower campaign, for example, got over 100,000 videos from users.

Using influencers on TikTok can be a smart move. It taps into the trust of creators with a local following. This approach can be very effective, as 37% of TikTok users are ready to buy something they see on the app.

Businesses can also use TikTok’s ad options to target their audience better. The platform lets you target based on app activity and use customer data for custom ads. Adding clear calls-to-action in videos can boost sales by 152%.

Maximizing TikTok Engagement and ROI

TikTok’s rapid growth offers a great chance for businesses to connect with their audience. With over 1 billion users spending 1.5 hours daily, TikTok is a goldmine for engagement. Let’s dive into how to boost your TikTok marketing and increase your ROI.

Creating Compelling Video Content

Video content creation is at the core of a successful TikTok strategy. Businesses can leverage short, compelling videos to showcase their brand, educate their audience, and boost engagement. Catch viewers’ attention early to get on the For You Page (FYP). Also, 79% of users like brands that make content just for TikTok.

Collaborating with TikTok Influencers

Influencer marketing on TikTok is huge, with a value expected to hit $16 billion in 2023. For the best results, team up with 1 to 12 influencers, from nano to mega. This can double your conversion rates compared to your own content.

Implementing Paid Advertising Strategies

TikTok ads stand out, with 68% of users seeing them as unique. Mix organic and paid content for better ads. Aim for a 5:1 ROI, making $5 for every $1 spent. Use TikTok Live for live engagement and to earn money through viewer gifts and purchases.

Targeted advertising on TikTok allows businesses to reach specific audiences based on their interests, demographics, and behaviors. With features like custom audiences and lookalike targeting, brands can ensure their ads are shown to the most relevant users.

The most important part of implementing paid ads is having a well-defined audience. If you try to reach everyone without considering that your product or service is meant for a specific market, you’ll end up wasting money. That’s why we consider audience demographics the most crucial factor to define when running advertisements.

Analyzing Performance Metrics

Track important metrics like video views and engagement with TikTok analytics. Set goals like getting 100,000 video views or 500 new followers in three months. Check these metrics often to improve your TikTok strategy and share your content better.

Optimizing Content Distribution

Post 3-5 times a week for the best engagement, TikTok suggests. Use trending hashtags to make your content easier to find. The hashtag #TikTokMadeMeBuyIt, with over 12 billion views, shows TikTok’s power in influencing purchases. By sharing a mix of fun, educational, and thought-provoking content, you’ll keep your audience interested and boost your TikTok success.

FAQ

Why should businesses consider using TikTok for marketing in 2024?

TikTok is a great way for businesses to reach people who love to watch short videos. It’s especially good for reaching young people. With TikTok, you can make your brand known and even sell things directly to your audience.

What are the key demographics of TikTok users?

TikTok started with young people, but now it has users of all ages. It’s still great for reaching Gen Z and younger Millennials. This makes it perfect for brands that want to connect with these groups.